
Food waste recycling continues to increase thanks to the council’s Keeping Up With The Joneses campaign.
Food waste recycling has risen by 13 per cent and purple lidded bin rubbish has reduced by four per cent since the council’s recycling engagement and enforcement team started in September 2025.
Since September, over 700 educational visits have been carried out, with residents receiving advice and support to help them recycle more.
Officers have also issued over 1000 warning letters, 102 Section 46 Notices and 22 Fixed Penalty Notices.
The team has also been successful in finding evidence relating to 11 potential fly-tipping incidents, which has been passed to the public protection team.
The campaign is aimed at households who overfill their purple-lidded bins or leave out additional rubbish bags - and those who don't routinely recycle certain items like food or cardboard - to increase overall recycle rates in line with the Welsh Government's 70 per cent target.
Residents are offered help and support to recycle more in the first instance, however if no changes are made, they could be issued with a warning letter and ultimately a £100 Fixed Penalty Notice.
Councillor Sue Morgan, Executive member for Sustainability and Waste, said: "We know many residents want to do the right thing when it comes to recycling, however, research shows the majority of items thrown out as rubbish could have been recycled as part of our weekly kerbside recycling service.
"By talking directly to residents, our officers will be able to offer support and guidance to help residents reduce their rubbish and recycle more.
"The increase in food waste recycling is particularly encouraging because food waste makes up a significant proportion of what is still being placed in residual waste bins.
“By recycling food waste separately, residents can make a real difference to Torfaen's recycling performance."