Torfaen County Borough Council joins new movement to eradicate litter and waste

Posted on: Wednesday 17 March 2021

Torfaen County Borough Council has joined forces with Keep Wales Tidy to support Caru Cymru, the biggest ever initiative to eradicate litter and waste.

Caru Cymru aims to inspire everyone to take action and care for the environment in partnership with all Local Authorities in Wales.

The Council is calling on everyone to take responsibility for the litter and waste they produce in a drive to create a cleaner, safer Wales.

To show its support for Caru Cymru, within the next two weeks the Council will be publishing its new 5 year litter and fly-tipping strategy. The strategy will help:

  • Keep the borough clean and free of litter
  • Support residents working to improve the appearance of their local community
  • Encourage residents not to litter, fly-tip or allow their dogs to foul in public areas

The vision for Caru Cymru (a Welsh phrase meaning ‘Love Wales’) is that it will become second nature for people to do the right thing, from taking litter home and cleaning up after their dog, to recycling ‘on-the-go’, reusing and repairing. 

Councillor Mandy Owen, Executive Member for the Environment, said: “Our new litter and fly-tipping strategy is our commitment to keeping Torfaen a clean and green place to live work and visit, and we need residents to show the same commitment. The emphasis is very much on preventing litter and fly-tipping, with the aim of reducing the current yearly clean-up costs which estimated at over one million pounds.

“Every pound of taxpayers money spent clearing up after people who dump rubbish in our countryside, drop litter on our streets, or let their dogs foul in our parks, is a pound that could have been invested in our schools, enhancing our open spaces or caring for people in need.

“We are delighted that Keep Wales Tidy has launched a national campaign around eradicating litter and waste, and we fully support it.”

Speaking about the campaign, Lesley Jones, chief executive of Keep Wales Tidy said: “Every person in Wales has a part to play in eradicating litter and waste which can cause so much damage to our communities and to our natural environment. I’m proud to be part of an initiative which brings people together, and provides the tools, innovation and support needed to make a positive difference.

“Caru Cymru is not an exclusive club – everyone can join in.”

People in Torfaen and across Wales are being encouraged to join the new movement and can visit Keep Wales Tidy’s website to find out more: 

Caru Cymru has received funding through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

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