Torfaen 'Better Man' campaign to launch this April

Posted on: Wednesday 26 February 2020
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Torfaen Sports Development in partnership with Torfaen Leisure Trust are set to launch a new campaign to target men’s physical health and mental well-being.

Following the successful #IfYouGoIGo campaign, Torfaen 'Better Man' will focus on breaking down some of the barriers associated with good physical and mental health and will encourage men to lead a more active, healthy and stress free lifestyle. 

The 10 week programme will start on Monday, 6 April and is open to men living in Torfaen. The deadline for applications on Sunday 15 March.

Participants will get the chance to take part in a range of fun activities to develop a fitter, stronger and healthier version of themselves. This will be done through:

  • Group sessions
  • Personal training sessions
  • Nutrition advice sessions
  • Mentoring sessions
  • And by creating support networks

As part of the campaign, the Torfaen Sports Development team will work with individuals to gain a better understanding of the reasons why they're not doing as much activity as they would like, and in turn offer a tailored package of support for them to reach their goals. 

Executive Member for Education, Cllr David Yeowell said: 'We’re excited to launch the Torfaen Better Man campaign and would love to see it mirror the success of #Ifyougoigo.

‘If you go I go has been extremely successful, and during this campaign we have seen women achieve many personal goals and make some life changing improvements to their health.

‘We now want to see the men of Torfaen step up to the mark and make changes that will improve their lives. Supporting Torfaen’s most vulnerable is one of the council’s priorities, so we want men who may need support with their mental and physical health and well-being to lead a more healthy lifestyle where possible.’

Torfaen’s Sports Development Officer, Ben Jeffries said: ‘Science has proven that taking part in physical activity, eating healthily and forming meaningful relationships can dramatically improve the state of someone’s mental and physical wellbeing.’

'So whether it's lacking the confidence to leave the house or go for a run for the first time, or struggling to find the time in their busy lives to do as much as they would like, our Better Man campaign will work with men across the borough to tackle some of the personal challenges they face on a daily basis.’

If you would like to apply for this life changing opportunity please send a direct message to the team through the Torfaen Sports Facebook  or Twitter pages, or email 

Last Modified: 26/02/2020 Back to top