New campaign launched to support young people with food allergies

Posted on: Wednesday 26 September 2018

The 'easy to ASK' campaign reminds food establishments to ask customers about their dietary needs. The campaign is a partnership between Torfaen council and the Food Standards Agency.

It focuses on young people who can lack confidence to ask for allergen information.

Latest research shows that 41 per cent lack confidence to ask about allergies. A further 60 per cent avoid dining out due to their condition.*

Councillor Fiona Cross, executive member with responsibility for public protection, said:

“We’ve seen real progress in how food businesses approach customers with allergies.

"We want businesses to support people with food allergies by making it easy for them when dining out. It's not only in the interests of young people, but good for business too."

The 14 allergens food businesses must be aware of and provide information on are:

· peanuts
· tree nuts
· milk, cereals containing gluten
· eggs
· crustaceans
· molluscs
· fish
· soya
· sesame
· sulphur dioxide/sulphites,
· celery
· mustard
· lupin

For more details visit

*Research from the Food Standards Agency in partnership with Allergy UK and the Anaphylaxis Campaign.

Last Modified: 05/12/2018 Back to top