With about 80 million chocolate eggs expected to be bought in the UK this Easter, Torfaen Council has partnered with Waste Awareness Wales to encourage consumers to reduce the amount of packaging waste that these chocolate eggs create.
The Council's waste manager Cynon Edwards said: "While we certainly don't want to deny chocoholics their sweet treats, we do have to highlight the fact that the vast majority of packaging from Easter eggs will head straight to landfill.
"This year, why not try and select eggs that are not excessively packaged such as those wrapped only in foil. They still taste as good, but you'll be doing your bit for the environment.
"If you want to be really waste aware, ditch the shop-bought Easter eggs and try making your own home-made treats such as chocolate nests and giving to your friends and family instead."
Torfaen Council is the best performing recycling authority in South Wales, recycling 45 per cent of its waste.
For more information about recycling in the county borough visit the Rubbish, Waste and Recycling| area of the website.